for Baffle

   Baffle is invested in turning properties around.

   Slipping into quick fixes, shoddy patchwork, and shortcuts, property renovation can quickly slide into a zero-sum game. Baffle is fighting competitors with homes renovated with integrity, saving future residents and homeowners lots of dollars and frustration after signing the dotted line. Challenged with presenting Baffle as authentic and trustworthy, the resulting brand pulls the curtain back on process from framework to finish.
   To align Baffle's offering, positioning, and brand, the visual language harmonizes the realities of turning houses around with motion and raw imagery—pulling the curtain back on what it means to flip a house around with simplicity and scalability.

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Brand Identity, Naming, Strategy