for Raven

   Raven is pushing the limit of material technology as pioneers of thermoset composites and aerospace manufacturing. Their expertise is in composite materials made stronger and lighter than traditional metals for extreme speed and atmospheric re-entry.

   Tasked with developing the brand identity, we sought to capitalize on the effect of Raven's technology—withstanding blistering speeds. The identity keys in on velocity—logo, logotype, and visual language abstracted, informed, and stretched by extreme conditions and speeds. Even down to layout, the raven mark is often placed on the edge of applications to give the impression of distance traveled.

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Studio, Design Ranch
Direction, Nathaniel Cooper